About Me

John Smolucha is currently the VP of Customer Insight at Tallman Insights,  an Austin-based marketing firm that specializes in solving complex challenges for business-to-business and technology-centric companies.

John spent the early part of his career working on missile guidance systems where he was awarded the U.S. Navy Medal of Achievement. After leaving the defense industry, he worked in the field of high-energy physics, where he helped design and implement many of the real-time control systems that powered the first super-conducting particle accelerator at Fermi National Accelerator Laboratory.

After transitioning to business, he held executive positions at PetersGroup, the Jamison Group, Enea AB, Motorola Semiconductor, Metrowerks Corporation, Encirq Corporation, and Software Development Systems. His operational experience includes corporate strategy, marketing, business development, sales, product management, product development and mergers and acquisitions. He excels in helping organizations achieve the four business objectives that matter: sales growth, market share gain, profit maximization and industry leadership.

Industry colleagues refer to him as “one of those rare and truly inspiring leaders who takes on the ‘whole of it’ – with an uncanny ability to translate strategic vision into clear concise plans of action.”

He attended the Lake Forest Graduate School of Management, is a graduate of the Landmark Education curriculum for Transformational Leadership and served as vice president of the D89 Board of Education in DuPage County, Illinois.

Recent Posts

Alienation: The Future of Marketing Automation

The B2B marketing automation industry has evolved to the point where serious money is now being spent on these software platforms. The benefits promised by nearly every marketing automation vendor range from lower customer acquisition costs to shorter sales cycles to breakthroughs in revenue performance management.

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