At one time or another, most of us in the field of marketing have undertaken the task of developing a 5 Forces Analysis as part of a long range planning exercise. A framework for industry analysis developed by Harvard Business School Professor Michael Porter, the model is most often used for analyzing the competitive dynamics of a given industry.
I received some interesting responses to last week’s post on mass as the primary inhibitor of business acceleration. In case you missed it, we defined mass as the quantitative measure of an object’s tendency to resist a change in its state of motion. We further suggested that people are the principal source of mass in every organization, resulting from our inherent tendency to want to keep doing what we’ve been doing.
Jim Collins opened his landmark study of corporate performance with one sentence: Good is the enemy of great. In his search for the determinants of corporate greatness, he characterized his research effort as akin to looking inside a black box, using the following illustration: