Marketing’s Tower of Babel

And the LORD said, “Behold, the people are one, and they have one language … and now nothing will be restrained from them, which they have imagined to do. Let Us go down and confuse their language, that they may not understand one another’s speech.” Genesis 11:1-7

The other day I came across an article that started with the following sentence: “The success of your business depends on your ability to build marketing momentum.”  I’m guessing that most of us come across similar articles on a daily basis. In fact, run a Google search on “building marketing momentum” and you’ll get tens of thousands of results.

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Why is marketing like a particle accelerator?

During the course of a normal business week I’m usually asked how someone with a background in high-energy physics and engineering ended up in the field of marketing and public relations. Whenever the question comes up I inevitably think of Lewis Carroll’s Alice in Wonderland.

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